At 8eff, protecting your personal information is not an afterthought — it is built into how the platform operates. This Privacy Policy explains what data we collect, why we collect it, how we use it, and the rights you have over your own information.
Six core principles shape how 8eff handles every piece of personal data it processes — from the moment you register to the moment you close your account.
Your data is collected for specific, defined reasons — account operation, identity verification, payment processing, and fraud prevention. We do not repurpose your data for objectives beyond what is stated in this policy without your explicit consent.
8eff collects only the personal information that is genuinely necessary to deliver the services you have signed up for. We do not gather data speculatively or maintain information that no longer serves a documented operational purpose.
All data stored and transmitted through the 8eff platform is protected using 256-bit SSL encryption — the same standard used by HBL and UBL for online banking. Access to personal data is strictly role-limited within the 8eff team.
8eff does not sell, rent, or trade your personal information to third-party marketing companies under any circumstances. Data shared with third parties is limited to what is strictly necessary to deliver payment processing, KYC verification, and platform security services.
You have the right to access, correct, and in certain circumstances request deletion of the personal data 8eff holds about you. Requests are handled within 30 days of receipt and are processed free of charge for standard requests.
Data is retained only for as long as it is needed for the purposes for which it was collected, or as required by our regulatory and legal obligations. Once a retention period has elapsed, data is securely deleted or anonymised.
This Privacy Policy describes how 8eff ("8eff", "we", "us", "the Platform") collects, uses, stores, and protects the personal information of individuals ("you", "the Player", "the User") who access or use the 8eff online gaming platform at 8eff.app, including any associated mobile applications or services.
8eff is committed to handling your personal data with transparency and care. This policy has been prepared in accordance with internationally recognised data protection principles and reflects our obligations to players across Pakistan and beyond. By registering an account or continuing to use the 8eff platform, you acknowledge that you have read and understood this Privacy Policy.
This policy should be read alongside our Terms & Conditions, which govern the overall contractual relationship between you and 8eff. Where this policy and the Terms & Conditions address the same subject matter, the more specific provision shall apply.
When you create an 8eff account, we collect the information you provide during the registration process, which includes:
As part of our Know Your Customer obligations, we may collect copies of identity documents including your Computerised National Identity Card (CNIC), passport, driving licence, proof of address (such as a utility bill or bank statement), and source of funds documentation where required by our compliance procedures.
We collect transaction records associated with your account, including deposit amounts, withdrawal requests, payment method details (such as JazzCash wallet ID, EasyPaisa account reference, or bank account details for HBL, UBL, or Meezan Bank transfers), and the history of wagers placed on the platform.
When you access the 8eff platform, we automatically collect certain technical information including your IP address, device type, operating system, browser type and version, referring URL, session duration, pages visited, and game activity logs. This data is used for platform security, fraud prevention, and service improvement purposes.
Any communications you send to 8eff — whether through live chat, email, or our support ticketing system — are retained as part of your account record. This includes support queries, complaints, and any documentation you provide in connection with a dispute or KYC request.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Registration Data | Name, DOB, email, mobile | Account creation & communication |
| KYC Documents | CNIC, passport, address proof | Identity verification & compliance |
| Financial Data | Transaction history, payment method IDs | Payment processing & AML checks |
| Technical Data | IP address, device info, session logs | Security, fraud prevention & analytics |
| Communications | Support chat transcripts, emails | Customer service & dispute resolution |
| Cookie Data | Session tokens, preference cookies | Platform functionality & personalisation |
8eff uses the personal data it collects for the following purposes:
8eff processes your personal data on the following legal grounds:
8eff shares personal data with carefully selected third-party service providers who assist in delivering the platform's services. These include payment processors (JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Raast, 1LINK), identity verification and KYC service providers, game software providers, customer support platform operators, and IT infrastructure and cloud hosting providers. All third-party processors are contractually required to handle your data in accordance with applicable data protection standards and may not use your data for their own independent purposes.
8eff may disclose personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, regulation, or legal process. In such circumstances, 8eff will disclose only the minimum information required to satisfy the relevant legal obligation.
In the event of a merger, acquisition, or sale of all or substantially all of 8eff's assets, personal data held by 8eff may be transferred to the acquiring entity as part of that transaction. Affected players will be notified of any such transfer and of any material changes to how their data will be handled as a result.
8eff does not sell, rent, or trade your personal information to third-party marketing companies or data brokers under any circumstances. This commitment applies to all players on the platform regardless of account status.
Cookies are small text files placed on your device by websites you visit. 8eff uses cookies and similar tracking technologies to make the platform function correctly, remember your preferences, and understand how players use the site so we can continue to improve it.
You can control and delete cookies through your browser settings. Please note that disabling essential cookies will affect the functionality of the 8eff platform and may prevent you from logging in or accessing certain features. For detailed guidance on managing cookies in your specific browser, refer to your browser's help documentation.
8eff retains personal data for as long as is necessary to fulfil the purposes for which it was collected, subject to the following retention guidelines:
Upon expiry of the relevant retention period, data is securely deleted or irreversibly anonymised so that it can no longer be associated with you as an individual.
8eff implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
While 8eff takes its security obligations seriously, no internet-based platform can guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, 8eff will notify affected players without undue delay and will take all reasonable steps to contain and remediate the breach.
You have the following rights in relation to the personal data that 8eff holds about you. To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request".
You have the right to request a copy of the personal data 8eff holds about you, along with information about how it is used and with whom it has been shared.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or updated. Most straightforward corrections can be made directly through your account settings.
In certain circumstances you may request deletion of your personal data. This right is subject to limitations where retention is required by law — for example, KYC and transaction records that must be retained under AML regulations cannot be deleted on request.
You may request that 8eff restricts the processing of your data in certain circumstances — for example, while the accuracy of data you have contested is being verified.
Where technically feasible, you may request a machine-readable copy of the personal data you provided to 8eff so that it can be transferred to another service provider of your choosing.
Where 8eff processes your data based on your consent (for example, marketing emails), you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing that took place before the withdrawal.
All rights requests are acknowledged within 5 business days and resolved within 30 calendar days. Complex requests may be extended by a further 30 days where necessary, with prior notification provided to you.
The 8eff platform is strictly an adults-only service. Players must be 21 years of age or older to register an account. 8eff does not knowingly collect personal data from individuals under the age of 21. If we become aware that an account has been registered by or on behalf of an individual under 21, the account will be immediately suspended, all balances forfeited, and the associated personal data deleted in accordance with our data retention policy.
If you are a parent or guardian and believe that a minor in your care has registered an account with 8eff, please contact us immediately at [email protected] so that we can take appropriate action without delay.
Some of the third-party service providers that 8eff works with — including certain game software providers and cloud infrastructure partners — may be located or process data in countries outside of Pakistan. Where personal data is transferred internationally, 8eff takes appropriate steps to ensure that such transfers are subject to adequate contractual safeguards that provide a level of protection equivalent to that afforded under internationally recognised data protection standards.
By registering an account with 8eff, you acknowledge and consent to the transfer of your personal data to third-party processors in other countries for the purposes described in this policy, subject to the safeguards described above.
8eff reserves the right to update or revise this Privacy Policy from time to time to reflect changes in our data practices, applicable laws, or the services we offer. Material changes to this policy — meaning changes that significantly affect your rights or how your data is used — will be communicated to registered players by email to the address on file, with a minimum of 14 days' notice before the revised policy takes effect.
Minor or non-material updates — such as corrections to typographical errors, clarifications that do not alter the substance of the policy, or updates to contact information — may be made without advance notice. The effective date at the top of this policy will always reflect when it was last reviewed and updated. Your continued use of the 8eff platform after the effective date of any revised Privacy Policy constitutes your acceptance of that revised policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way 8eff handles your personal data, please reach out to our support team. We are committed to responding promptly and transparently.
Now that you understand how 8eff protects your privacy, explore our games — cricket betting, live casino, slots, Teen Patti, and Dragon Fishing — knowing your data is in safe hands.
21+ only | Please play responsibly | Terms apply